Write Content That is Design Agnostic

A page’s layout will change depending on the size of the user’s device. Over time, your site’s design elements may also change. It’s important not to include any language that references an item’s position on a page or its visual characteristics.

Avoid directives like:

• Click on the link at the bottom of this page.

• Find the button that says "Donate."

• The grey table displays pricing info.

Avoiding this type of language ensures the content doesn’t conflict with what the viewer sees on their device, and also accommodates visually impaired site visitors.