UI COM Style Guide
  • UI COM Style Guide
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  • Writing for the Web
    • Know Your Audience
    • Reduce Content
    • Make Content Accessible and Easy to Read
      • Write in Plain Language
      • Write Content That is Design Agnostic
      • Structure Your Content
        • Use Headings Correctly
        • Formatting Lists
      • Images and Videos
        • Sizing Images
        • Follow Alt Text Best Practices
        • Videos
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        • Linking a Phone number or Email
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    • Writing for the Web Tools
  • College of Medicine Logos, Brand & Style
    • Write with the College Web Style
      • Voice and Tone
      • Terminology and Language
        • UI COM Name Usage
        • Names and titles
        • Departments
        • Degrees and programs
        • Academic year and fiscal year
        • Alumni
        • Abbreviations and acronyms
        • Other Terminology
        • Inclusive language
      • Capitalization
      • Phone & Fax Number Formatting
      • Time and Dates
      • Address & Building Numbers Formatting
      • Profiles
    • Color Palette
    • Typography
    • Logo Guidelines
  • Info for the Chicago Campus
    • Chicago Campus Name Usage
    • Chicago Department Names
    • Chicago Administrative Offices/Personnel Titles
    • UI Health
    • Homepage Guidelines
    • Creating a New Website
  • Info for the Peoria Campus
    • Peoria Campus Name Usage
    • Peoria Department Names
    • Peoria Administrative Offices/Personnel Titles
    • Peoria Terminology
  • Info for the Rockford Campus
    • Rockford Campus Name Usage
    • Rockford Department Names
    • Rockford Administrative Offices/Personnel Titles
    • Rockford Terminology
    • Affiliations
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On this page
  • Use title case and sentence case appropriately
  • Headings
  • People’s titles (occupational)
  • Proper Nouns
  • Button text
  • Other capitalization guidelines
  1. College of Medicine Logos, Brand & Style
  2. Write with the College Web Style

Capitalization

Capitalization rules for web content may differ from the rules for print content.

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Last updated 5 months ago

Use title case and sentence case appropriately

Headings

According to the AP style guide, title case should be used for all headings at level 1 and 2. Level 1 is typically the title for a page and level 2 is the largest heading option.

Sentence case should be used for any headings at level 3, and beyond.

People’s titles (occupational)

Capitalize if using directly before a person’s name in running text: The keynote will be delivered by Meenakshy Aiyer. Capitalize when the person’s complete name and title are standing alone: Meenakshy Aiyer, Regional Dean. Lowercase and set off with commas when the title follows the person’s name in running text: Meenakshy Aiyer, regional dean, will deliver the keynote. Lowercase if using generically: Meenakshy Aiyer is a dean at UIC. If a title is occupational, do not capitalize: faculty member Kevin Johnson, movie star Nicole Kidman, astronaut Neil Armstrong.

Proper Nouns

Capitalize common nouns when they are an integral part of the official name of a place or thing, e.g. College of Medicine, Library of the Health Sciences, Office of Graduate Medical Education. Lowercase these nouns when they stand alone in subsequent references: The College of Medicine is located at 1 Illini Drive in Peoria. The college is inviting high school students to attend an event. When writing the names of multiple institutions of the same type, lowercase the common noun: The colleges of Medicine and Nursing are located on the campus.

Button text

Sentence case should also be used for call-to-action buttons.

Other capitalization guidelines

Read more about how to handle capitalization of the college name, academic and job titles, departments and programs:

UI COM Name Usage
Names and titles
Departments
Degrees and programs