UI COM Style Guide
  • UI COM Style Guide
  • Contact Us
  • Writing for the Web
    • Know Your Audience
    • Reduce Content
    • Make Content Accessible and Easy to Read
      • Write in Plain Language
      • Write Content That is Design Agnostic
      • Structure Your Content
        • Use Headings Correctly
        • Formatting Lists
      • Images and Videos
        • Sizing Images
        • Follow Alt Text Best Practices
        • Videos
      • Avoid PDFs
      • Make User Friendly Forms
      • Make User Friendly Links and Buttons
        • Write Quality Link Text
        • Linking a Phone number or Email
        • Links to External Sites
    • Make Content Findable
    • Writing for the Web Tools
  • College of Medicine Logos, Brand & Style
    • Write with the College Web Style
      • Voice and Tone
      • Terminology and Language
        • UI COM Name Usage
        • Names and titles
        • Departments
        • Degrees and programs
        • Academic year and fiscal year
        • Alumni
        • Abbreviations and acronyms
        • Other Terminology
        • Inclusive language
      • Capitalization
      • Phone & Fax Number Formatting
      • Time and Dates
      • Address & Building Numbers Formatting
      • Profiles
    • Color Palette
    • Typography
    • Logo Guidelines
  • Info for the Chicago Campus
    • Chicago Campus Name Usage
    • Chicago Department Names
    • Chicago Administrative Offices/Personnel Titles
    • UI Health
    • Homepage Guidelines
    • Creating a New Website
  • Info for the Peoria Campus
    • Peoria Campus Name Usage
    • Peoria Department Names
    • Peoria Administrative Offices/Personnel Titles
    • Peoria Terminology
  • Info for the Rockford Campus
    • Rockford Campus Name Usage
    • Rockford Department Names
    • Rockford Administrative Offices/Personnel Titles
    • Rockford Terminology
    • Affiliations
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On this page
  • Never Skip Headings
  • Examples of correct heading order
  • Examples of incorrect heading order
  • Don't Add Links to Headings
  • An example of good linking
  • An example of bad linking
  1. Writing for the Web
  2. Make Content Accessible and Easy to Read
  3. Structure Your Content

Use Headings Correctly

Headings make content more scannable, but they must be used correctly to avoid accessibility issues.

Headings help break up dense blocks of text and provide structure to your page. However, if you don’t use them correctly, they can make it difficult for users to scan content and find what they are looking for. Misused headings also cause confusion about the hierarchy of your content for all site visitors, including those using assistive technologies.

Never Skip Headings

Headings should be used in descending order. The title of a page is always an H1, and then you have the option to use H2-H4 in the body of the page. You should not skip heading levels or use them out of order.

Examples of correct heading order

Good example #1

  • (H1) Page title (/H1)

    • (H2)Section heading (/H2)

      • (H3)Sub-section heading(/H3)

      • (H3)Sub-section heading(/H3)

    • (H2)Section heading (/H2)

Good example #2

  • (H1) Page title (/H1)

    • (H2)Section heading (/H2)

      • (H3)Sub-section heading(/H3)

        • (H4)Sub-section heading(/H4)

    • (H2)Section heading (/H2)

Good example #3

  • (H1)Page title (/H1)

    • (H2)Section heading (/H2)

    • (H2)Section heading (/H2)

Examples of incorrect heading order

Bad example #1

  • (H1) Page title (/H1)

    • (H2)Section heading (/H2)

      • (H4)Sub-section heading(/H4

Bad example #2

  • (H1) Page title (/H1)

    • (H3) Section heading (/H3)

    • (H3) Section heading (/H3)

Don't Add Links to Headings

Never put a hyperlink in heading text. Instead, add a call-to-action button or link at the end of the section.

An example of good linking

Head & Neck Cancer Program

In collaboration with otolaryngology, this is a multidisciplinary program including radiation oncology, medical oncologists, neuro radiologists, pathologists, and speech pathologists.

An example of bad linking

In collaboration with otolaryngology, this is a multidisciplinary program including radiation oncology, medical oncologists, neuro radiologists, pathologists, and speech pathologists.

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Last updated 5 months ago

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Head & Neck Cancer Program