UI COM Style Guide
  • UI COM Style Guide
  • Contact Us
  • Writing for the Web
    • Know Your Audience
    • Reduce Content
    • Make Content Accessible and Easy to Read
      • Write in Plain Language
      • Write Content That is Design Agnostic
      • Structure Your Content
        • Use Headings Correctly
        • Formatting Lists
      • Images and Videos
        • Sizing Images
        • Follow Alt Text Best Practices
        • Videos
      • Avoid PDFs
      • Make User Friendly Forms
      • Make User Friendly Links and Buttons
        • Write Quality Link Text
        • Linking a Phone number or Email
        • Links to External Sites
    • Make Content Findable
    • Writing for the Web Tools
  • College of Medicine Logos, Brand & Style
    • Write with the College Web Style
      • Voice and Tone
      • Terminology and Language
        • UI COM Name Usage
        • Names and titles
        • Departments
        • Degrees and programs
        • Academic year and fiscal year
        • Alumni
        • Abbreviations and acronyms
        • Other Terminology
        • Inclusive language
      • Capitalization
      • Phone & Fax Number Formatting
      • Time and Dates
      • Address & Building Numbers Formatting
      • Profiles
    • Color Palette
    • Typography
    • Logo Guidelines
  • Info for the Chicago Campus
    • Chicago Campus Name Usage
    • Chicago Department Names
    • Chicago Administrative Offices/Personnel Titles
    • UI Health
    • Homepage Guidelines
    • Creating a New Website
  • Info for the Peoria Campus
    • Peoria Campus Name Usage
    • Peoria Department Names
    • Peoria Administrative Offices/Personnel Titles
    • Peoria Terminology
  • Info for the Rockford Campus
    • Rockford Campus Name Usage
    • Rockford Department Names
    • Rockford Administrative Offices/Personnel Titles
    • Rockford Terminology
    • Affiliations
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On this page
  • Primary UI COM Colors
  • Secondary UI COM Colors
  • Tertiary UI COM Colors
  • Neutral Colors
  1. College of Medicine Logos, Brand & Style

Color Palette

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Last updated 8 months ago

Primary UI COM Colors

Pantone 199 C Pantone 199 U CMYK 10, 100, 86, 2 RGB 213, 0, 50 Hex #D50032

Pantone 2758 C Pantone 2758 U CMYK 100, 94, 30, 28 RGB 0, 30, 98 Hex #001E62

Secondary UI COM Colors

Pantone 072 C Hex #10069F RGB: 16, 6, 159 CMYK: 100, 95, 0, 3

Pantone 306 C Hex #00B5E2 RGB: 0, 181, 226 CMYK: 75, 0, 5, 0

Tertiary UI COM Colors

Pantone 424 C Hex #777777 RGB: 119, 119, 119 CMYK: 0, 0, 0, 53

Neutral Colors

Pantone 7500 C | 20% Tint Pantone 298 U CMYK 5, 3, 8, 0 RGB 242, 247, 235 Hex #F2F7EB

Steel Gray Pantone Cool Gray 11 C CMYK 0, 0, 0, 80 RGB 50, 50, 50 Hex #333333

For UI Health Color Palette,

visit the UIH page