UI COM Style Guide
  • UI COM Style Guide
  • Contact Us
  • Writing for the Web
    • Know Your Audience
    • Reduce Content
    • Make Content Accessible and Easy to Read
      • Write in Plain Language
      • Write Content That is Design Agnostic
      • Structure Your Content
        • Use Headings Correctly
        • Formatting Lists
      • Images and Videos
        • Sizing Images
        • Follow Alt Text Best Practices
        • Videos
      • Avoid PDFs
      • Make User Friendly Forms
      • Make User Friendly Links and Buttons
        • Write Quality Link Text
        • Linking a Phone number or Email
        • Links to External Sites
    • Make Content Findable
    • Writing for the Web Tools
  • College of Medicine Logos, Brand & Style
    • Write with the College Web Style
      • Voice and Tone
      • Terminology and Language
        • UI COM Name Usage
        • Names and titles
        • Departments
        • Degrees and programs
        • Academic year and fiscal year
        • Alumni
        • Abbreviations and acronyms
        • Other Terminology
        • Inclusive language
      • Capitalization
      • Phone & Fax Number Formatting
      • Time and Dates
      • Address & Building Numbers Formatting
      • Profiles
    • Color Palette
    • Typography
    • Logo Guidelines
  • Info for the Chicago Campus
    • Chicago Campus Name Usage
    • Chicago Department Names
    • Chicago Administrative Offices/Personnel Titles
    • UI Health
    • Homepage Guidelines
    • Creating a New Website
  • Info for the Peoria Campus
    • Peoria Campus Name Usage
    • Peoria Department Names
    • Peoria Administrative Offices/Personnel Titles
    • Peoria Terminology
  • Info for the Rockford Campus
    • Rockford Campus Name Usage
    • Rockford Department Names
    • Rockford Administrative Offices/Personnel Titles
    • Rockford Terminology
    • Affiliations
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On this page
  • Avoid "click here"
  • Best practices for PDF links
  • Do not add the entire URL as part of the text
  1. Writing for the Web
  2. Make Content Accessible and Easy to Read
  3. Make User Friendly Links and Buttons

Write Quality Link Text

Contextual hyperlinks and call to action buttons use text to communicate what the user will navigate to upon clicking. This text is important to both search engine optimization and accessibility.

PreviousMake User Friendly Links and ButtonsNextLinking a Phone number or Email

Last updated 7 months ago

Avoid "click here"

To ensure that your buttons and links are accessible, you should avoid “click here” and instead provide descriptive text that indicates what a site visitor will find when they click the link.

  • Good: “If you had a bad experience, you may .”

  • Bad: “Click for the form.”

Best practices for PDF links

You should also include file type and size, if the link is a downloadable document.

  • Good: “Save the for your records”

  • Bad: “We update our policies annually. Download the .”

Do not add the entire URL as part of the text

If a website user is visually impaired and using a screen reading device, they will have to listen to the entire URL being read aloud.

Good: ""

Bad: "See the website here: "

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2023 graduation policies (PDF 100 KB)
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