Write Quality Link Text

Contextual hyperlinks and call to action buttons use text to communicate what the user will navigate to upon clicking. This text is important to both search engine optimization and accessibility.

Avoid "click here"

To ensure that your buttons and links are accessible, you should avoid “click here” and instead provide descriptive text that indicates what a site visitor will find when they click the link.

• Good: “If you had a bad experience, you may file a complaint.”

• Bad: “Click here for the form.”

Best practices for PDF links

You should also include file type and size, if the link is a downloadable document.

• Good: “Save the 2023 graduation policies (PDF 100 KB) for your records”

• Bad: “We update our policies annually. Download the latest version.”

Do not add the entire URL as part of the text

If a website user is visually impaired and using a screen reading device, they will have to listen to the entire URL being read aloud.

Good: "Visit the Lisisoft website"

Bad: "See the website here: https://ios.lisisoft.com/s/medical.html"