Make User Friendly Links and Buttons

This page instructs on when to use hyperlinks vs. buttons.

Writing good link text is important to both search engine optimization and accessibility. Learn how to write good link text:

Write Quality Link Text

Examples of call-to-action buttons

A call to action might be "Apply now" or "Donate to the program". These are best for any actions you need the user to take, rather than supplementary or related information.

Call to action button text should be actionable, whenever possible.

A jumbo call to action button, which can be plaecd anywhere on the page

A call to action, placed at the end of a section of text

A different style of call to action, placed at the end of a section of text.

Examples of hyperlinks

Hyperlinks might be something like "Vist the lab webpage" or "See all faculty". They can be used contextually in the middle of a paragraph or sentence, or can be placed at the end of a section. These are best for supplementary or related content.

A contextual hyperlink, within a sentence.

Using both styles together

You may utilize both contextual hyperlinks and buttons together on one page.

A section with both a hyperlink and call-to-action button