# Typography

Theinhardt is the signature font of UI COM, evoking a strong connection to the university’s progressive, modernist roots. The typeface closely resembles the Helvetica previously used by the university, replacing it with a more individuated and distinctive font. Theinhardt serves as the primary typeface for all designed based visual communication, including signage, print and digital marketing materials,and ephemera. Because it is such a broad family, it can be employed as both display and body copy.

Theinhardt is to be used by UI COM staff whose duties include the creation of any external facing, print marketing or communications materials. Rights are granted to install Theinhardt on one machine at a time. Any distribution of this font is strictly prohibited.

To receive a copy of  Theinhardt, email [marketing@uic.edu](mailto:marketing@uic.edu).  Please include your name, title, and college or department.

Alternative Fonts:

* Helvetica and Arial can serve as substitutes in ordinary correspondence.  Rockford campus: Use Arial as substitute.
* Georgia can be substituted if a serif font is required.&#x20;
* For very formal occasions, eg: Convocation Ceremony, Sympathy cards, etc, Edwardian Script maybe used.

![](https://1547829077-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fq7e6Pg8QpWTGkCWt5FAt%2Fuploads%2Ftsr12XZTl7cHqkNIO2Qs%2Fimage.png?alt=media\&token=629a52b8-c719-49e5-9f9d-92874074411f)

